Dubai

Tarek Sultani

Group Director, Dubai

Tarek Sultani

Tarek Sultani leads the Fjord studio in the Middle East. He brings 15 years in consulting and strategic design to Fjord, with experience working on corporate and consumer brands. Based in Dubai since 2002,he has worked closely with organizations and business leaders across the Middle East to define their brand vision and bring it to life through brand experience, product development and internal engagement.

Born in Lebanon, raised in Saudi Arabia and educated in the US, Tarek’s expertise spans various sectors, including CMT, financial services, retail, government and even startups. He has also set up and built regional offices for two global design consultancies and managed global design teams.

Entrepreneurial at heart and constantly curious, Tarek has started his own boutique consultancies (twice!)and has been involved in introducing innovative digital transformation solutions to clients across AR/VR, Programmatic, UX and DPC.

Tarek strongly believes that the key to success for brands is taking a human-centered approach to designing every aspect of the customer experience, and while he has presented to royalty, ministers and boards, where he really loves to spend his time is with the bootstrapped big dreamers.

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