Tarra van Amerongen
Group Director, Sydney
Tarra is an innovation leader focused on the intersection of strategy, design and technology. As Group Director at Fjord Sydney, she takes the agility and hustle of the start-up mindset and the toolset from design thinking and experimentation to design and launch ground-breaking concepts and business models for some of the most important companies in Australia.
Before finding her way to Fjord, Tarra’s diverse background included time spent providing digital transformation consulting in Europe and Australia with Capgemini; focusing on innovation management and capability rollout at the Commonwealth Bank Innovation Lab; and serving as Strategic Design Lead and BCG Digital Venture for corporate companies across Asia-Pacific.
In her current role at Fjord, she leads multi-disciplinary teams to design, complement and extend the human experience. A people-focused leader, she places immense pride on fostering a creative environment and is always challenging our studios to push the boundaries of our methods and the market to reach full potential. She also specializes in setting the direction for growth in the local market by finding the best talent to pair with the right clients to re-imagine and re-design their future, and – through her work on the finance and operations side of the business – is responsible for ensuring business health.
Twice an expat and passionate about experiencing different cultures, Tarra moved from her homeland of Canada to the Netherlands, where she studied and lived for six years, before moving to Australia in 2010. Today she calls Sydney home, and lives with her husband, enjoying the Australian lifestyle.