A smart photo album for your precious memories

Today, everyone is a photographer, but we keep our videos and photographs scattered across devices and sites. We don’t know what content we have, and we certainly don’t have time to organize it. Moments get lost and experiences forgotten. And the way we share our content – on social media and in emails – is disconnected and transient. After a fire that destroyed family photos, Alan Chan (founder and CEO of Joy) sought to create a single location where we could share memories more personally. He missed the “old school” tradition of being able to gather around a photo album and convey the story that went with the images.

Together with Chan, our product design team (formerly MATTER Global) created the Joy Interactive Photo Album, which gives people an easy and secure method to consolidate all photos and videos on the cloud by seamlessly importing photos/videos from Flickr, Dropbox, Facebook, Instagram, Google Photos as well as directly from cameras. The content is then available to access, curate and share privately with friends and family.

Inspired by the physical photo albums that once had a treasured place in our homes, Joy is shaped to mimic the feel of resting the spine of a book in the palm of your hand. When you’re not flicking through memories manually, Joy sits on its wireless stand to charge and run a slideshow of your favorite images, almost like a living photo frame.

Storage is unlimited, and the album has built-in speakers for video playback and a real-time story-telling feature. If two people with the device are in separate locations, they can call each other and look through photographs together. The service is even available to those who don’t have the device, via the free mobile app and the website.


Chan achieved his dream: to design one item people can easily grab to save their entire collection of family memories, should the unthinkable happen to them.

This work along with design assistance for the supporting pitch materials resulted in Joy successfully receiving $2.5 million in seed funding, allowing the team to take the album to production. Their first batch of Joy Albums sold out, and at the time of publication they were working on their second production run to meet the demands of their waitlist.