Qualcomm

Exploring location-based services

Qualcomm wanted to demonstrate the value of its new LTE-direct technology with tangible, real-world examples of its potential use to consumers. So it came to Fjord to partake in our Makeshop, our proprietary build-to-think process that allows us to explore ideas, co-create and build design solutions in fresh ways.

In the Makeshop, we often start with an insight about user needs or behavior and then come up with a small idea to start to solve for that need. We use physical materials like clay, foam, wood, sketch tools, white boards, post-its, electronics and software to create journey models; then we graduate to more high fidelity physical products and applications of services.

The unique Makeshop environment – that of ideating and building out concepts together with our clients – allows everyone to take ownership over the work. The feeling of being equals allows for a more fluid, successful process.

Qualcomm was no exception. LTE-Direct has many possible applications across a variety of contexts. Core to the challenge was understanding how users want to discover and connect with the people, services and environments around them – and how to provide relevant and contextual value, whether it is spontaneous or planned.

For this, we used active field testing, physical journey maps and other methods to explore the digital and physical landscape. The exploration resulted in a list of branded services, which solve specific pain points and are only possible with LTE-Direct. By grounding potential opportunities in understanding users’ needs and behaviors, Qualcomm and Fjord created the future of proximity-based discovery and connecting.

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