Save the Children’s New Journey
In collaboration with Accenture, Fjord worked to help Save the Children reimagine a path toward a sustainable livelihood for young people in socioeconomically challenged areas of Sweden, whose development is hindered by racial prejudice and economic instability.
Save the Children Sweden currently helps these young people on a one-to-one basis through youth centers, working with them to strengthen their capacity and build their self-confidence. This effort is scaled up through their “Train the trainers” initiative. The challenge was to find a better way to engage more partners, and to reach more young people in need of guidance and support, as they strive to generate a sustainable livelihood in the face of serious challenges. Their existing model has proven successful, but limits the number of young people they can help. Their desire was to equip more young people with a set of skills that will ultimately give them motivation, independence and confidence as they pursue a career path.
Together with Save the Children, we presented a new way to approach the challenge in the form of a journey map, and helped envision six concepts to support the young people’s journey from grade school (age ~14) through to continued education (age ~25).
Understand the challenges
We first interviewed young people aged 14 to 25 in Malmö, Göteborg and Stockholm, and identified the pains and needs they experienced as they progressed toward a sustainable livelihood. This discovery process sharpened our focus by revealing the challenges we could (and could not) answer.
Mapping the journey
We used our learnings from the interviews to draw out a life journey from grade school through to continued education. The journey map highlighted opportunities and insights that enabled Fjord, Accenture and Save the Children to envision six concepts to empower young people with confidence, skills, mentorship and vision.
The life journey map we created with Fjord has become our centerpiece of communication for our partnerships with government, businesses, schools, and municipalities. It is the most impactful tool we have used to date in helping our partners form a common understanding of the challenges these young people face.
Six steps to sustainable livelihood
These six concepts can be used in isolation or in combination, as needed:
- The Pathfinder shows young people options for their future career and routes to achieve their goals, in addition to “good news stories” from those who emerged from similar struggles and went on to facilitate their own success.
- Learning the why helps young people to see the connection between what they learn in their school classrooms and what knowledge and skills they need to demonstrate for various jobs.
- Mentorship guide is an individually tailored service that matches young people with mentors, who can strengthen their self-esteem and trust, which is crucial for instilling independence.
- Skills to aspirations is an activity-based forum where municipalities and business partners reward young people’s commitment and participation, through paid and volunteer activities that develop their skills.
- Not know to know how shows young people how to turn their own skills and experiences into evidence to support job applications, through everyday conversation.
- Networking made easy helps young people to build valuable contacts at job fairs and youth events, coaching them through and equipping them with questions that strengthen their relationships and help them to progress.