Putting money where it matters most
Save the Children works with young people who find themselves in challenging circumstances that could seriously limit their potential. In Sweden, Fjord helped to map out a young person’s life journey and built a digital tool to reveal which of Save the Children’s activities supporting that journey have the biggest impact, helping them to direct funding to the initiatives that most effectively support young people on their journey towards a stable future.
Visualizing a life journey
Our first steps were to help Save the Children with their ambition to reimagine the path toward a sustainable livelihood for young people in socioeconomically challenged areas of Sweden, whose development is hindered by racial prejudice and economic instability. Together with Save the Children and Accenture, we presented a journey map that reveals the key moments where Save The Children can support, guide and intervene on behalf of young people from grade school through to continued education.
The journey map has become the centerpiece of communication for Save the Children’s partnerships with government, businesses, schools and municipalities. It enables them to understand the backgrounds, ambitions and progress of the young people they aim to help, and it supports their work to create personalized solutions and activities for specific moments in individuals’ lives.
Measuring social impact
Once we had developed this deep understanding of key moments in young people’s lives, we sought an effective way to ensure that the activities Save the Children plans and the money it allocates continuously make a positive impact on their long-term futures. We designed and built an anti-survey for Young People: an app that seeks to discover where Save the Children should direct their funds to build the best framework for disadvantaged young people’s futures.
In truth, it is a survey, but presented to young people in such a way that it doesn’t feel like one – instead of a bland, monochrome set of questions, the app is engaging, interesting and rewarding for them to use. Designed using the kinds of sliders and emojis that already form a familiar and enjoyable part of their everyday digital lives, the app is a frictionless way to learn about each individual’s personal context and to gauge their likes, dislikes, goals, needs and wants. Using the data the app produces, Save the Children can now direct funding to help Sweden’s disadvantaged young people to become the best they can be.
Results – so far
In early 2019, we launched a minimum viable product to a class of 14-/15-year-olds at one of the schools with which Save the Children works. Their teachers and leaders have told us that the students enjoy using the app: it’s fun, engaging and clear, it takes a reasonable time to complete, and everyone has found it straightforward to use successfully.
Fjord is working with Save the Children and the class of testers to determine potential improvements for the next iteration of the app. We’re discovering what they like and dislike, and gathering their new ideas so that we can continue crafting something they actively want to use. The more young people who want to use it, the more data Save the Children can collect and the more sure they can be that they’re providing the best support they can.
Save the Children’s long-term goal is to open up the service for others to use. We’re now looking at creating a backend that would allow other entities – such as municipalities and Save the Children’s partner organizations – to make use of the app and to employ data visualization to make their work’s impact verifiable at a glance.